Fruit Juice Moya Semya Russia

Moya Semya.

“Moya Semya” juices and nectars were first introduced on the market in 2001 and quickly won the sympathy of consumers.

The trademark “My Family” is known for 94% of the population of Russia *. This is the number one brand associated with family values *. “My Family” is in the top 4 key juice brands on the market **, it is preferred by millions of Russians.

The popularity of the brand is also confirmed by the awards “Superbrand”, “Brand No. 1 in Russia”, “Product of the Year” and others.

In August 2018, an updated “Moya Semya” appeared on the shelves of supermarkets with nine new flavors. A small volume appeared in the line – 175 ml. Firstly, children like it, and secondly, it is extremely convenient, because such packaging does not take up much space in a bag or backpack. New product in Ecolean eco-friendly packaging, unique for the Russian juice market. It is compact and twice as light as a regular carton or bottle, made with less energy, and it is also easier to dispose of. And from the package Ecolean drink can be drunk using a straw or pour into a glass.

The leader of the Russian juice market

has a huge expertise in knowledge of consumer needs and market trends

launches successful innovations that grow the category as a whole

SHELF SHARE

30-40% Shelf share in Russia